Vol. 2 No. 2 (2024): BUSINESS 2024

BUSINESS: Scientific Journal of Business and Entrepreneurship has published its Volume 2, Number 2 edition in 2024. We hope that this publication will provide readers with insights, ideas, and references to support the development of business and entrepreneurship.

Published: 2024-02-12

Articles

Enhancing Consumer Purchase Decisions: The Impact of Service Quality on Seblak Ikhtiar Business Owners

Rismawati, Dede Fitriya, Putri Nabila Septiani, Nur Hikmah Fitria, Siti Nurlisah

119-125
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Abstract view : 28 times ||
The Influence of Financial Literacy, Allowance, Promotion, and Investment Gallery Service Quality on Interest in Saving Stocks

Luthfi Nurul Azizah, Muhammad Richo Rianto, Choiroel Woestho, Eri Bukhari, Wirawan Widjanarko

69-83
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Abstract view : 277 times ||
Optimization of Human Resource Management Information System: A Case Study at BMT Al Hikmah Kudus

Darsin

84-95
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Abstract view : 75 times ||
Analysis of the Impact of Instagram, TikTok, and YouTube on Online Fashion Purchase Decisions

M. A. Mursidi, Chan Uswatun Khasanah

96-107
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Abstract view : 131 times ||
Decision-Making Regarding the Marketing Strategies of PT Telkomsel

Asima Marianda Cantika Sibarani, Aurelia Azzahra Putri Indra, Rusdi Hidayat N, Indah Respati Kusumasari

108-118
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Abstract view : 114 times ||