Analisis Pengaruh Marketing Terhadap Keputusan Nasabah untuk Menabung pada Bank Syariah Indonesia Cabang Serang

Authors

  • Muhamad Agis Abdaka Universitas Islam Negeri Sultan Maulana Hassanudin
  • Aisah Universitas Islam Negeri Sultan Maulana Hassanudin
  • Arif Dwi Sukendra Universitas Islam Negeri Sultan Maulana Hassanudin
  • Henny Saraswati Universitas Islam Negeri Sultan Maulana Hassanudin
  • Wahyu Hidayat Universitas Islam Negeri Sultan Maulana Hassanudin

Keywords:

Marketing, Customer Decision, Bank Syariah Indonesia

Abstract

The current economic growth and development cannot be separated from the role of banks in everyday life, one of which is an Islamic bank whose job is to collect funds from the public in the form of savings and then channel them back to the community in the form of loans. Banking marketing or marketing is a process of planning, implementing and controlling the activities of raising funds, channeling funds and or other financial services to meet the needs and satisfaction of its customers. The large number of Islamic banks in Indonesia, makes prospective customers faced with many choices so that competition between banking institutions is getting tougher. Therefore, an appropriate marketing strategy is needed so that it can influence the decision to save at an Islamic bank. So this study aims to determine the effect of marketing on customers' decisions to save at Bank Syariah Indonesia (BSI) Serang Branch. The research used is a quantitative descriptive method with a survey nature or using quisoner data which is filled in by 40 respondents. From the results of this study, the marketing variable does have a significant effect on the decision to save at Bank Syariah Indonesia (BSI) Serang branch.

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Published

2023-06-02

How to Cite

Abdaka, M. A., Aisah, Sukendra, A. D., Saraswati, H., & Hidayat , W. (2023). Analisis Pengaruh Marketing Terhadap Keputusan Nasabah untuk Menabung pada Bank Syariah Indonesia Cabang Serang. BUSINESS: Scientific Journal of Business and Entrepreneurship, 1(2), 118–125. Retrieved from https://journal.csspublishing.com/index.php/business/article/view/106

Issue

Vol. 1 No. 2 (2023): BUSINESS 2023

Section

Articles

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Copyright (c) 2023 Muhamad Agis Abdaka, Aisah, Arif Dwi Sukendra, Henny Saraswati, Wahyu Hidayat

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