Strategi Pengembangan Pemasaran pada Usaha Samauna Garden

Authors

  • Andi Ari Hidayat Sulolipu Universitas Tadulako
  • Setiawan Mandala Putra Universitas Tadulako
  • Harnida Wahyuni Adda Universitas Tadulako

Keywords:

Strategy, Development, Marketing, Business, SWOT

Abstract

UD Samauna Garden makes dry corn its livelihood, where it is a staple livestock food. However, marketing still needs to be improved, so researchers must carry out entrepreneurial activities to develop marketing strategies at UD Samauna Garden. This research is qualitative research with a case study approach. The sample in this study was taken by purposive sampling. This study uses interviews, observation, and documentation collection techniques. Analysis of the data used in this study using SWOT analysis. The study results show that the marketing development strategy at UD Samauna Garden has been effective because, in its marketing, it has utilized social media, namely WhatsApp and Facebook. Those dry corn products are sold at affordable prices, and the quality of the corn products produced is good.

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Published

2023-08-28

How to Cite

Sulolipu, A. A. H., Putra, S. M., & Adda, H. W. (2023). Strategi Pengembangan Pemasaran pada Usaha Samauna Garden. NGABDI: Scientific Journal of Community Services, 1(2), 73–82. Retrieved from https://journal.csspublishing.com/index.php/ngabdi/article/view/42

Issue

Vol. 1 No. 2 (2023): NGABDI 2023

Section

Articles

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Copyright (c) 2023 Andi Ari Hidayat Sulolipu, Setiawan Mandala Putra, Harnida Wahyuni Adda

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