Pelatihan Strategi Digital Marketing pada UMKM Bimbingan Cakrawala Kecamatan Jati, Kabupaten Kudus

Abstract

In the present time, digital marketing can be considered as an alternative in implementing marketing strategies for products and services to facilitate businesses in monitoring and catering to the needs and desires of consumers. However, its utilization is not yet realized by many business players. As in the case of the small and medium-sized enterprise (SME) "Cakrawala Indonesia Guidance House" in Jati Kulon, Kabupaten Kudus, which still uses WhatsApp as its marketing system. This training activity aims to provide digital marketing strategy training to the SME "Cakrawala Indonesia Guidance House" as a means of reaching a wider market. The implementation of this training activity includes guidance in creating social media and assisting in content creation. The outcome of this training activity is the realization of all the training targets, in order to foster cooperation between the academic community and SME entrepreneurs. The hope is that this community engagement activity can assist SMEs in optimizing their businesses by marketing their products in the digital era. Thus, enabling them to reach a broader market and gain increased competitiveness and a larger customer base for the development of the "Cakrawala Indonesia Guidance House" SME in Jati Kulon, Kabupaten Kudus.