Pendampingan UMKM “Kiara Snack” Melalui Strategi Branding di Desa Musir Lor Kabupaten Nganjuk

Abstract

MSMEs are businesses that are carried out and run by business entities and individuals, the development of MSMEs in the modern era as it is now can help support the economy. The large number of businesses in this modern era make entrepreneurs continue to face intense competition and must market their business effectively in order to gain a competitive advantage. One way that can be utilized is marketing with a branding strategy. Branding strategies can be carried out by carrying out several actions such as making logos, stickers and banners, digital marketing, or business licensing to increase consumer confidence. The benefits obtained are to form a product identity that will distinguish it from other similar products. The purpose of the assistance activities from KKN-T Group 65 and the writing of this journal is to find out the extent to which the marketing strategy is used for MSMEs in Musir Lor village and encourage MSMEs to improve their branding strategies. One of the objects of this activity is the MSME "Kiara Snack" from Mrs. Marfi'ah who owns a pastry business and provides a variety of local snacks. The results of the "Kiara Snack" MSMEs assistance are the creation of logo designs, business licenses namely NIB, new packaging designs, and implementation of digital marketing through social media.