Pentingnya Pendampingan dan Penerapan Branding Produk Terhadap UMKM “Sambel Pecel Bu Siti” Sebagai Langkah Awal Dalam Pengembangan Produk

Abstract

In the current era of digitalization, MSMEs play a crucial role in maintaining the economic stability of a country. This is due to the intense global competition that requires every business player to think quickly in developing their ventures. It is not surprising that many business actors, especially MSMEs, encounter difficulties in developing their products due to marketing constraints. To create something new in line with consumer demands, each MSME needs to learn about branding their products. One example of an MSME actively engaging in branding efforts is "Sambel Pecel Bu Siti" (Bu Siti's Pecel Chili Sauce). With great enthusiasm, this MSME strives to socialize the concept of "Adapting Strategies in the Era of Globalization." They also receive assistance in creating logos and product labels, as well as actively establishing social media accounts and utilizing marketplace platforms as marketing support. Through branding strategies and digital marketing efforts undertaken by "Sambel Pecel Bu Siti," it is expected that their economic prospects will improve, and their products will gain wide recognition in the market. Consequently, this MSME can remain competitive amidst the increasingly fierce global competition and significantly contribute to the country's economic.