Pelatihan dan Pendampingan Pemanfaatan Media Online untuk Advokasi Masyarakat Muslim di Jepara
Keywords:
Online Media, Digital Advocacy, Community OrganizationsAbstract
Online media has become an important arena for community advocacy because it enables civil society organizations to articulate public issues, build networks, and distribute messages more quickly. This community service program aimed to strengthen the capacity of Muslim community organizations and NGOs in Jepara Regency to use online media for public advocacy. The program was conducted from 10 April to 10 May 2026 at Rumah Makan Maribu and the Pendapa of Jepara Regency, Central Java. The method combined participatory training and mentoring through issue mapping, source verification, angle formulation, article writing, online publication simulation, and social media distribution planning. The results indicate that participants became more aware of the workflow of digital advocacy, from identifying community issues to transforming them into credible public narratives. Participants were also able to formulate advocacy angles, draft media content, and design simple distribution plans through social media. The program shows that online advocacy training is more effective when it is not limited to technical writing skills but also includes verification ethics, framing sensitivity, editorial discipline, and follow-up mentoring. Sustainable assistance is needed to ensure that Muslim civil society organizations can transform local issues into responsible, persuasive, and publicly useful digital messages.
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