Pelatihan Digital Marketing dan Pengelolaan Media Sosial

Abstract

A community service program in the form of digital marketing training and social media management was conducted at SMK Analis Surakarta with the aim of equipping students with practical skills in personal branding, creative content development, and the effective use of digital platforms to support career opportunities and entrepreneurship. The program was attended by approximately 100 participants who demonstrated strong enthusiasm through active engagement in discussions and hands-on content creation activities. The training outcomes revealed significant improvement in students’ understanding of digital marketing strategies, their ability to design simple yet engaging promotional content, and their awareness of digital entrepreneurship opportunities. These findings align with the rapid evolution of social media, which now functions not only as a source of entertainment but also as an instrument for education and self-development. Further analysis indicates that TikTok and Instagram have a positive and significant influence on student learning, while Facebook appears to have a relatively minor impact. This program contributes meaningfully by preparing young generations to optimize social media as both a learning tool and a gateway to digital economic opportunities.