Penjualan Melalui Tiktok Shop dan Shopee: Menguntungkan yang Mana?

Authors

  • Agus Supriyanto Institut Agama Islam Negeri Kudus
  • Isnani Farichatul Chikmah Institut Agama Islam Negeri Kudus
  • Khananus Salma Institut Agama Islam Negeri Kudus
  • Alya Wahyu Tamara Institut Agama Islam Negeri Kudus

Keywords:

Comparison, Selling, TikTok Shop, Shopee, Omzet

Abstract

This research is a comparative study that aims to compare sales results using the sales media of TikTok and Shopee shops to SMEs located in Kudus City in May, June and July 2022. This research was conducted using a qualitative method, and was written descriptively. This study was processed from primary data in the form of interviews and observations as well as secondary data from several references. The results of the study show that more sales are obtained from the TikTok Shop than from Shopee. Sales results in May, June and July 2022 show a 3:1 ratio between TikTok Shop and Shopee. The managerial implications of this research show that TikTok is a social media application that is also a place for shopping because TikTok makes it a single platform. TikTok also has around 800 million active users, an average of young people who open the app at least eight times a day. So that business people need to consider using the TikTok application, by activating the TikTok Shop feature. Businesses should consider using the TikTok application, by activating the TikTok Shop feature. This condition can be caused by applications that are heavily promoted, and provide lots of free shipping offers, so that users can buy products at a lower price than the actual price.

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Published

2023-04-17

How to Cite

Supriyanto, A., Chikmah, I. F., Salma, K., & Tamara, A. W. (2023). Penjualan Melalui Tiktok Shop dan Shopee: Menguntungkan yang Mana?. BUSINESS: Scientific Journal of Business and Entrepreneurship, 1(1), 1–16. Retrieved from https://journal.csspublishing.com/index.php/business/article/view/43

Issue

Vol. 1 No. 1 (2023): BUSINESS 2023

Section

Articles

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Copyright (c) 2023 Agus Supriyanto, Isnani Farichatul Chikmah, Khananus Salma, Alya Wahyu Tamara

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