Pola Pemasaran Buah Jeruk Hasil Perkebunan Masyarakat di Kecamatan Besitang Kabupaten Langkat

Abstract

The objective of this study is to provide readers with an understanding of the importance of marketing in distributing oranges throughout Langkat Regency, thus ensuring the availability of oranges in markets and enabling farmers to profit from the marketing efforts. The research method used is qualitative with an anthropological and sociological approach. Data were collected through observation and unstructured interviews, and subsequently analyzed scientifically. The research findings reveal several key points. Firstly, oranges have a high economic value, making the management of their marketing crucial. Secondly, oranges have a short shelf life, lasting only a few weeks, necessitating efficient marketing strategies. Thirdly, oranges are distributed to both traditional markets and supermarkets. This research holds relevance in enhancing understanding of the significance of marketing in advancing orange cultivation within Besitang District and its vicinity. With a better grasp of marketing strategies, it is hoped that oranges can become more accessible to the public and bring economic benefits to farmers.