The Role of Innovative Leadership in Developing Turmeric-Based Skincare Products in the Beauty Industry
Keywords:
Innovative Leadership, Product Innovation, Turmeric-based skincare, Women LeadershipAbstract
This study examines how innovative leadership shapes the development of turmeric-based skincare products at QM, a women-led Indonesian beauty brand founded by Liani Wijaya. As consumer demand for natural skincare continues to grow, turmeric has regained commercial relevance, yet limited research explores how innovative leadership transforms traditional herbal knowledge into modern product innovation. This descriptive qualitative study employed a case study approach. Data were collected through an in-depth online interview with the founder and supported by documentation, then analysed using Braun and Clarke’s six-phase thematic analysis. The findings reveal that QM’s innovative leadership is characterized by a listening-oriented, participative, and empowering approach that promotes innovation, teamwork, and continuous product improvement. Product development involves iterative research and development, expert collaboration, strict quality control, and customer feedback integration. The primary challenge is building consumer trust in herbal-based products rather than market competition. The study concludes that innovative leadership enables the successful transformation of local herbal resources into competitive skincare products while fostering sustainable innovation through a strong listening culture.
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