Inovasi Manajemen Pemasaran untuk Meningkatkan Daya Tarik Lembaga Pendidikan Anak Usia Dini

Authors

  • Shofia Adha Lubis Universitas Islam Negeri Ar-Raniry
  • Uraton Aini Universitas Islam Negeri Ar-Raniry
  • Rani Puspa Juwita Universitas Islam Negeri Ar-Raniry
  • Suci Ramadani Universitas Islam Negeri Ar-Raniry
  • Tasya Miranda Universitas Islam Negeri Ar-Raniry

Keywords:

Marketing Management, Innovation, Institutional Attractiveness

Abstract

Early Childhood Education institutions in Indonesia are facing a lot of competition. More and more schools like this are opening up over the place. So it is really important for these schools to come up with interesting ways to market themselves. This means they need to think of ways to make people want to send their kids to these schools. This article is going to look at the ways that Early Childhood Education institutions can market themselves to parents and kids who might want to go there. We looked at a lot of articles in journals to see what people are saying about this topic. We found some ideas that these schools can use to make themselves more attractive. Some of these ideas include making a brand on the internet using a special mix of things to market the school building trust with the people around them and making sure the kids and parents are happy, with the school. If the schools do all of these things they can make people think really positively about them. They can also get the word out to people and make the community trust and like them more. Early Childhood Education institutions can really benefit from doing these things.

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Published

2026-07-06

How to Cite

Lubis, S. A., Uraton Aini, Rani Puspa Juwita, Suci Ramadani, & Tasya Miranda. (2026). Inovasi Manajemen Pemasaran untuk Meningkatkan Daya Tarik Lembaga Pendidikan Anak Usia Dini. EDUCATION: Scientific Journal of Education, 4(1). Retrieved from https://journal.csspublishing.com/index.php/education/article/view/1315

Issue

Vol. 4 No. 1 (2026): EDUCATION 2025

Section

Articles

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Copyright (c) 2026 Shofia Adha Lubis, Rani Puspa Juwita, Uraton Aini, Suci Ramadani, Tasya Miranda

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