Penggunaan Aplikasi Motiontrade dalam Meningkatkan Minat dan Pemahaman Investasi pada Investor Pemula

Abstract

The rapid development of digital technology in the financial sector has encouraged increased public participation, particularly among novice investors, in capital market investment activities. This community service program aims to examine the role of the MotionTrade application developed by PT MNC Sekuritas Surabaya in enhancing novice investors’ interest in and understanding of capital market investment. The program was implemented through mentoring activities and a four-month field study using observation, interviews, documentation, and participatory observation methods. The results indicate that the MotionTrade application effectively facilitates the process of opening securities accounts, conducting stock trading transactions, and accessing information as well as educational features related to the capital market. In addition, direct capital market education activities contributed to improving novice investors’ understanding of basic investment concepts. Overall, this community service program demonstrates that the MotionTrade application functions not only as a digital transaction platform but also as an effective educational medium for enhancing financial literacy, interest, and understanding of capital market investment among novice investors.