Strategi Pengembangan Usaha Pempek Kedai R2 dengan Menggunakan Analisis SWOT

Authors

  • Risqina Puteri Universitas Bhayangkara Jakarta Raya
  • Tyna Yunita Universitas Bhayangkara Jakarta Raya
  • Syifa Fauziah Universitas Bhayangkara Jakarta Raya
  • Daniel Panjaitan Universitas Bhayangkara Jakarta Raya

Keywords:

Swot Analysis, Development Strategy, MSMEs

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are one of the priorities in Indonesia's economic growth and development. This study aims to analyze strategies in business development using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). This research uses a qualitative method while the type of research used is observation and interviews with business actors Pempek Kedai R2 with the data used, namely primary data and secondary data as supporting material. The results showed that Pempek Kedai R2 has used SWOT analysis, can use the following matrix: Strengths : Good quality, Good taste, Affordable price, Abundant pempek contents, Easy ordering system, Friendly owner. Weaknesses: Pempek presentation is not neat, Pempek production is only at certain times, Delivery is slow. Opportunities: There is pempek frozen, There are new innovations. Threats: Lots of competitors, decreasing people's purchasing power. In its business development strategy, Pempek Kedai R2 uses digital marketing to build a brand image for the product. Digital marketing is through Whatsapp, Instagram and Facebook.

 

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Published

2023-05-22

How to Cite

Puteri, R., Yunita, T., Fauziah, S., & Panjaitan, D. (2023). Strategi Pengembangan Usaha Pempek Kedai R2 dengan Menggunakan Analisis SWOT. AZZAHRA: Scientific Journal of Social and Humanities, 1(3), 159–167. Retrieved from http://journal.csspublishing.com/index.php/azzahra/article/view/69

Issue

Vol. 1 No. 3 (2023): AZZAHRA 2023

Section

Articles

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Copyright (c) 2023 Tyna Yunita, Daniel Panjaitan, Risqina Puteri, Syifa Fauziah

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