Analisis Pengaruh Kualitas Layanan Perbankan Syariah Terhadap Kepuasan Mahasiswa Sebagai Nasabah Bank Syariah

Abstract

Islamic banking is a business that plays an important role in the service sector, the market for banking is emotional, so banks are required to be able to provide excellent service. Good service quality will determine the assessment of customers and can determine the impression that customers give. Customers who are satisfied with the services provided are more likely to be loyal to the company. The purpose of this study is to determine whether student satisfaction with the quality of Islamic banking services as Bank customers has a major impact. In addition, we conducted this research focusing on two criteria, namely customer satisfaction and service quality. This study also used quantitative techniques, which focus on assessing hypotheses using processed data. A questionnaire with 10 questions given to 43 respondents, including students who are customers of Islamic banks, became the basis for measuring each exam. Based on the results of the hypothesis test, consumers of Islamic banks feel that the quality of service from Islamic banks is relatively low, which reduces their satisfaction by 49 percent.