Peran Popularitas dalam keberhasilan Politik: Studi pada Komeng yang Terpilih Tanpa Kampanye

Abstract

This study aims to understand how Komeng's popularity played a role in his victory in the 2024 Legislative Election, despite not using social media or other mass media platforms for campaigning, as is typical for most legislative candidates. The method used in this research is a qualitative approach with secondary data sources, obtained through a literature review of previous writings. This approach allows the researcher to analyze how the influence of Komeng's popularity, built over the years, contributed to his success in the 2024 election as a candidate for the Regional Representative Council (DPD) of West Java. The findings of the study indicate that Komeng's popularity was a key factor in his electoral success in 2024. His popularity was not something that emerged overnight; it was the result of his long journey in the entertainment industry, beginning as a radio announcer and culminating in his rise as a nationally recognized comedian. The content he shared on social media is more personal and entertaining, allowing him to remain relevant in the public eye without coming across as a conventional political campaign. His humorous and approachable style makes him appear closer to the people, which is one of the main reasons why he garnered widespread support.