Peran Media Sosial Dalam Upaya Meningkatkan Volume Penjualan UMKM Risol Mayonnaise (Risol Mayo Endul)
Main Article Content
Abstract
This business idea emerged from the abundance of people selling this type of Risol on social media, while there are still few and rarely found here, even though the public's curiosity about the taste of various fillings of Risol is very high. This research aims to develop the household industry of Risol Mayo UMKM using the SWOT analysis method. The research method used in this analytical study is descriptive research, which involves analyzing the location to be used for the business and the feasibility of the business from various aspects. The researcher chose the descriptive research method because it presents simple yet accurate data, and it is technical but easy to understand. The research was carried out through field observation and studying the sales volume and competitiveness. The analysis of the market location and marketing methods indicates that the prospects for the "Risol Mayo Endul" UMKM are promising. This can be seen from the potential high demand or orders and the enthusiasm of the public for viral food in the market. The production results are more hygienic, of high quality, with delicious taste, offered at an affordable price, and are sought after by all age groups.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Artanti, A., & Hermawan Adinugraha, H. (2020). Strategi Pemasaran Word Of Mouth Pada Masa Pandemi Covid 19 (Studi Pada Produk Home Industri Mie Eblek Desa Kasepuhan). Manajemen Dan Ekonomi, 3(1), 55–72.
Dewi, N. P. and Supriyanto, A. (2017) ‘Dampak Media Sosial Terhadap Kinerja Bisnis Melalui Pemasaran Berbasis Output Dan Biaya’, Riset Manajemen Dan Akuntansi, 8(2).
Faradannisa, M. and Supriyanto, A. (2022) ‘Kepuasan Pelanggan Ditinjau dari Store Atmosphere, Kualitas Produk, Kualitas Pelayanan dan Etika Bisnis Islam’, Tawazun: Jurnal Ekonomi Syariah, 2(1), pp. 76–94.
Supangat, S. (2019). Analisis Tingkat Kematangan Dan Perancangan Peningkatan Layanan Sistem Informasi Rektorat Universitas 17 Agustus 1945 Surabaya (Studi Kasus : Badan Sistem Informasi Universitas 17 Agustus 1945 Surabaya). Konvergensi, 15(1). https://doi.org/10.30996/konv.v15i1.2831
Sugiyono (2013) ‘Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.’ Alfabeta.
Supriyanto, A. et al. (2021) ‘Pemanfaatan Social Media Sebagai Pemasaran Bisnis Di Era Society 5.0’, Janaka: Jurnal Pengabdian Masyarakat Kewirausahaan Indonesia, 2(2), pp. 55–65.
Supriyanto, A. (2021) ‘Pertumbuhan Bisnis Online Mahasiswa Melalui Sosial Media pada Masa Pandemi Covid-19’, Al-Kharaj: Journal of Islamic Economic and Business, 3(2).
Supriyanto, A. (2022) ‘Peran Nilai-Nilai Islami Dalam Kewirausahaan Untuk Menunjang Sebuah Kinerja Bisnis’, El -Hekam, 7(1), p. 69. doi: 10.31958/jeh.v7i1.6515.
Supriyanto, A., Permatasari, R. D., et al. (2023) ‘Kesuksesan Muslimah Pelaku UMKM: Peran Dimensi Entrepreneurial Orientation’, BISNIS: Jurnal Bisnis dan Manajemen Islam, 10(2), pp. 267–286.
Supriyanto, A., Chikmah, I. F., et al. (2023) ‘Penjualan Melalui Tiktok Shop dan Shopee : Menguntungkan yang Mana ?’, BUSINESS: Scientific Journal of Business and Entrepreneurship, 1, pp. 1–16. Available at: https://journal.csspublishing.com/index.php/business/article/view/43/16.
Suryatman, T. H., Kosim, M. E., & S, G. E. (2021). Perencanaan strategi pemasaran dengan analisis Swot dalam upaya meningkatkan penjualan sepatu Adidas di PT. Panarub Industry Marketing Strategy Planning With Analysis Swot In Effort To Increase Sales Of Adidas Shoe At PT. Panarub Industry. Journal Industrial Manufacturing, 6(1), 43–56. http://jurnal.umt.ac.id/index.php/jim/article/view/4117/2355
Tyas, D. A. and Supriyanto, A. (2022) ‘Keputusan Konsumen Dalam Memilih Hotel Syariah: Ditinjau Dari Halal Lifestyle, Muslim Friendly Facilities, Dan Knowledge’, Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 11(2), pp. 141–152.