BUSINESS: Scientific Journal of Business and Entrepreneurship

Enhancing Consumer Purchase Decisions: The Impact of Service Quality on Seblak Ikhtiar Business Owners

Rismawati, Dede Fitriya, Putri Nabila Septiani, Nur Hikmah Fitria, Siti Nurlisah — Thu, 09 Jan 2025 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) are one of the key pillars of Indonesia's economy. In this context, the Seblak Ikhtiar MSME faces challenges in improving human resource quality through employee training and development. This research aims to analyze the role of training and development in enhancing employee competencies at Seblak Ikhtiar MSME. The study was conducted using a qualitative method with a case study approach, including observation, in-depth interviews, and field visits. The main focus of the research is to explore training strategies, development methods, and their impact on improving employee competencies in the culinary business environment. The findings are expected to provide both theoretical and practical contributions to understanding the importance of investing in human resources through training and development at the MSME level. With improved employee competencies, it is hoped that Seblak Ikhtiar MSME can enhance its competitiveness, productivity, and business sustainability.

The Influence of Financial Literacy, Allowance, Promotion, and Investment Gallery Service Quality on Interest in Saving Stocks

Mon, 12 Feb 2024 00:00:00 +0700

Interest in saving stocks is a desire for individuals to set aside a portion of their allowance or income for future savings in the form of stocks. Saving stocks are essential to prepare for any eventualities that may occur. This research aims to determine the influence of financial literacy, allowance, promotion, and investment gallery service quality on the interest in saving stocks among FEB 2020 students at Bhayangkara University Jakarta Raya. This study is quantitative in nature, with the subjects being FEB students at Bhayangkara University Jakarta Raya, with a total of 93 respondents. The sample size was determined based on the Slovin formula, resulting in 84 student respondents. The analytical tool used in this research is SmartPLS 4.0. The results indicate that financial literacy, allowance, and service quality do not have a significant influence on individuals' interest in saving stocks. However, promotion has been proven to have a positive and significant impact on the interest in saving stocks with a confidence level of 95% (α = 0.05). This suggests that promotion can be a crucial factor influencing individuals' decisions to start or increase investments in stocks.

Optimization of Human Resource Management Information System: A Case Study at BMT Al Hikmah Kudus

Darsin — Fri, 23 Feb 2024 00:00:00 +0700

The aim of the Human Resource Information System (HRIS) research is to manage employee data, employee development processes, and employee performance evaluations. Data collection methods utilized include literature review, interviews, and observations. The research findings indicate the importance of understanding the role of HRIS in enhancing human resource management at BMT Al Hikmah Kudus. Furthermore, this study contributes to comprehending the optimization of information technology to achieve organizational effectiveness, particularly in the investment and savings sectors. The managerial implementation resulting from this research involves a better understanding of the HRIS role in enhancing human resource management at BMT Al Hikmah Kudus. Management at BMT Al Hikmah can utilize insights from this research to plan, develop, and implement HRIS more effectively. This encompasses a better understanding of employee data management, employee development processes, and employee performance evaluation. It is hoped that this research will assist BMT Al Hikmah Kudus in enhancing the quality of human resource management, overcoming challenges, and better utilizing existing opportunities, thus achieving organizational goals more efficiently and effectively.

Analysis of the Impact of Instagram, TikTok, and YouTube on Online Fashion Purchase Decisions

M. A. Mursidi, Chan Uswatun Khasanah — Tue, 31 Dec 2024 00:00:00 +0700

This study aims to explore and analyze the influence of social media, specifically Instagram, TikTok, and YouTube, on purchasing decisions for fashion products on e-commerce platforms. With the growing role of social media as a marketing and informational channel, consumers are increasingly influenced by the content they encounter on these platforms. The study employs a quantitative method with a survey approach to gather data from active Shopee users exposed to fashion content on the three social media platforms. The findings indicate that Instagram, TikTok, and YouTube each have a significant impact on consumer purchasing decisions. Instagram is considered the most influential due to its engaging visuals and direct shopping features, while TikTok affects through viral content and the latest trends. YouTube plays a crucial role by providing in-depth information through reviews and tutorials. The analysis identifies that factors such as interaction with influencers, content quality, and product relevance play a key role in purchasing decisions. These findings offer valuable insights for marketers and fashion businesses to optimize their social media marketing strategies and clarify how different platforms can be effectively used to influence consumer behavior. The study also opens opportunities for further research on integrating cross-platform marketing strategies in e-commerce.

Decision-Making Regarding the Marketing Strategies of PT Telkomsel

Wed, 13 Nov 2024 00:00:00 +0700

This research examines the impact of marketing strategy decisions at PT. Telkomsel, focusing on how the company's marketing division develops sustainable strategies. The study aims to understand the factors influencing these decisions and their effects on overall company performance. Data were collected through descriptive research with a qualitative approach, primarily using a literature review of relevant journals and previous articles. The findings reveal that PT. Telkomsel considers multiple factors when making marketing decisions, and each product marketed has its own unique advantages, which influence the marketing strategies employed. The research highlights that these decisions are based on a thorough company analysis, which in turn contributes to building a positive company image and increasing customer loyalty. These marketing strategies not only impact sales but also enhance the relationship between Telkomsel and its customers, as well as the broader public.