http://journal.csspublishing.com/index.php/ngabdi/issue/feed 2026-01-08T11:11:48+07:00 Centre for Scientific Studies Publishing info@csspublishing.com Open Journal Systems <p><strong data-start="145" data-end="197">NGABDI: Scientific Journal of Community Services</strong> is a scientific journal published with a view to facilitating academics, researchers, and practitioners in publishing their research results in the field of community service.</p> http://journal.csspublishing.com/index.php/ngabdi/article/view/1169 2025-12-17T13:36:32+07:00 Mega Citra Utami 23042010066@student.upnjatim.ac.id Acep Samsudin acep.samsudin.adbis@upnjatim.ac.id

<p><em>The rapid development of digital technology in the financial sector has encouraged increased public participation, particularly among novice investors, in capital market investment activities. This community service program aims to examine the role of the MotionTrade application developed by PT MNC Sekuritas Surabaya in enhancing novice investors’ interest in and understanding of capital market investment. The program was implemented through mentoring activities and a four-month field study using observation, interviews, documentation, and participatory observation methods. The results indicate that the MotionTrade application effectively facilitates the process of opening securities accounts, conducting stock trading transactions, and accessing information as well as educational features related to the capital market. In addition, direct capital market education activities contributed to improving novice investors’ understanding of basic investment concepts. Overall, this community service program demonstrates that the MotionTrade application functions not only as a digital transaction platform but also as an effective educational medium for enhancing financial literacy, interest, and understanding of capital market investment among novice investors. </em></p>

2025-12-29T00:00:00+07:00 Copyright (c) 2025 Mega Citra Utami, Acep Samsudin http://journal.csspublishing.com/index.php/ngabdi/article/view/1205 2026-01-08T11:11:48+07:00 Rusdi Hidayat Nugroho rusdi_hidayat.adbis@upnjatim.ac.id Aurelia Azzahra Putri Indra 23042010159@student.upnjatim.ac.id

<p><em>The rapid growth of the digital creative industry requires Business Administration students to possess practical competencies in digital marketing, particularly in strategies for collaboration with Key Opinion Leaders (KOLs). This community service program aims to enhance students’ understanding and skills in implementing KOL strategies as part of digital marketing for the beauty brand Blink Bae at CV. Skylar Cloverworks. The program was conducted using a qualitative descriptive approach with participatory observation methods, actively involving students in the planning and execution of KOL campaigns. Data were obtained through analysis of campaign briefs, KOL databases, and social media performance metrics. The results indicate that the implementation of structured KOL management encompassing data-driven KOL selection, professional negotiation processes, and the preparation of clear and precise briefs successfully increased brand awareness and audience engagement on TikTok and Instagram platforms. Furthermore, the integration of consumer behavior and business communication theories into practical activities contributed positively to students’ professional readiness. </em></p>

2026-01-11T00:00:00+07:00 Copyright (c) 2025 Rusdi Hidayat Nugroho, Aurelia Azzahra Putri Indra