Peningkatan Kemampuan Manajerial UMKM Nasi Goreng di Pasar Sudagaran Kabupaten Banyumas
Keywords:
Manajerial Capabilities, MSMEs, Production EfficiencyAbstract
Abstract
Sudagaran Market, Central Java, is a place rich in fried rice MSMEs which play a vital role in the local economy. This research aims to identify strategies for improving the managerial capabilities of fried rice MSMEs in this market. The research method used is a case study with a qualitative approach, involving in-depth interviews with owners of fried rice MSMEs and direct observation in the market. The results of the research show that fried rice MSMEs in Sudagaran Market face various challenges in managing their businesses, including less efficient financial management, strategic marketing that is not yet optimal, and obstacles in human resource management. To overcome these challenges, several strategies have been implemented by MSME entrepreneurs, such as improving managerial skills through entrepreneurship training and education, collaborating with financial institutions for access to capital, and utilizing technology to increase operational efficiency. This research concludes that improving the managerial capabilities of Nasi Goreng MSMEs at Sudagaran Market requires an integrated and sustainable approach. Support from various parties, including local governments, financial institutions and local communities, is needed to create a conducive environment for the development of MSMEs. In this way, fried rice MSMEs can become more competitive, innovative and sustainable in facing increasingly fierce market competition.This community service aims to identify strategies for enhancing the managerial capabilities of fried rice SMEs in the market. The research method employed is a case study with a qualitative approach, involving in-depth interviews with fried rice SME owners and direct observations in the market. The findings indicate that fried rice SMEs in Sudagaran Market face various challenges in managing their businesses, including inefficient financial management, suboptimal marketing strategies, and constraints in human resource management. To address these challenges, several strategies have been implemented by SME entrepreneurs, such as enhancing managerial skills through training and entrepreneurial education, establishing partnerships with financial institutions for capital access, and leveraging technology to improve operational efficiency. This research concludes that improving the managerial capabilities of fried rice SMEs in Sudagaran Market requires an integrated and sustainable approach. Support from various stakeholders, including local government, financial institutions, and the local community, is needed to create a conducive environment for SME development.
References
Algiffari, R.F. et al. (2023) ‘Pengaruh Implementasi Aplikasi Kewirausahaan Terhadap Produktivitas Usaha Mikro, Kecil dan Menengah (UMKM)’, TIN: Terapan Informatika Nusantara, 4(6), pp. 313–319.
Harianja, E.S. et al. (2023) ‘Analisis SWOT UMKM Kuliner Terhadap Ekonomi Berkelanjutan di Kawasan Jekan Raya Kota Palangka Raya’, IJM: Indonesian Journal of Multidisciplinary, 1(5), pp. 2034–2042.
Hasanudin, H. and Awaloedin, D.T. (2024) ‘Penyuluhan Pada Wirausaha Muda Dalam Mewujudkan Usaha Berbasis Digital Di Desa Tajur Kecamatan Citeureup Kabupaten Bogor’, Jurnal Abdimas Bina Bangsa, 5(1), pp. 202–211.
Hasanudin, H. and Panigfat, F. (2023) ‘Unlocking MSME Performance: The Interplay of Financial Literacy, Financial Inclusion, and Financial Technology Lending with Venture Capital Mediation’, Shirkah: Journal of Economics and Business, 9(2), pp. 137–148.
Hasanudin, H. and Pratama, A.Y. (2023) ‘The Effect of Talent Management, Internal Communication and Work Life Balance on Employee Performance Through Employee Satisfaction at PT. Aru Raharja’, JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan), 8(1), pp. 587–606.
Kurniawan, M.T. et al. (2024) ‘Strategi Perencanaan Dan Pengembangan Bisnis Untuk Umkm Nasi Goreng (Nasgor In): Menuju Kesuksesan Kesuksesan Dalam Industri Kuliner’, Jurnal Media Akademik (JMA), 2(4).
Prihantini, F.N., Indudewi, D. and Vivianita, A. (2021) ‘Peningkatan Kemampuan Pembukuan Pada Ukm Bakmi Pak Gembong’, Jurnal ABM Mengabdi, 8(2), pp. 26–32.
Purnomo, F. (2019) ‘Program ladit (lapak digital): optimalisasi media digital sebagai wadah dalam pengembangan UMKM di Madura’, Jurnal Studi Manajemen Dan Bisnis, 6(2), pp. 89–95.
Riskarini, D., Putriana, L. and Nisa, C. (2020) ‘Pengelolaan SDM UMKM Kuliner Binaan di Cempaka Putih Jakarta Pusat’, SULUH: Jurnal Abdimas, 2(1), pp. 1–12.
Rochaety, E. (2022) ‘Pendampingan Laporan Keuangan Sederhana Usaha Mikro Dengan Aplikasi Teknologi’, Jurnal Abdi Masyarakat Ilmu Pemerintahan (JAMIN), 1(1), pp. 43–52.
Rosfitasari, F., Trimukti, A.F. and Alviana, T.N. (2023) ‘Sistem Digitalisasi Umkm: Meningkatkan Penjualan Nasi Goreng Melalui Sosial Media’, Simposium Nasional Manajemen Dan Bisnis (SIMANIS) dan Call for Paper, 2, pp. 1544–1553.
Safitri, I.H. et al. (2023) ‘Motivasi Karyawan Terhadap Umkm Nasi Goreng Joyo Binangon Karawang’, Jurnal Ilmiah Wahana Pendidikan, 9(14), pp. 388–392.
Supriyanto, A. et al. (2022) Pemberdayaan Masyarakat Desa di Masa Pandemi Covid-19. Sukabumi: Farha Pustaka.
Supriyanto, A. (2022) ‘Peran Nilai-Nilai Islami Dalam Kewirausahaan Untuk Menunjang Sebuah Kinerja Bisnis’, El-Hekam, 7(1), pp. 69–82.
Supriyanto, A. et al. (2023) ‘Kesuksesan Muslimah Pelaku UMKM: Peran Dimensi Entrepreneurial Orientation’, BISNIS: Jurnal Bisnis dan Manajemen Islam, 10(2), pp. 267–286.
Wahyuni, F.D. and Sari, S.N. (2021) ‘Analisis Penerapan Sistem E-Commerce Pada UMKM (Studi Kasus: Warung Nasi Goreng Mas No di Jalan Apron Jakarta Pusat)’, JAMBIS: Jurnal Administrasi Bisnis, 1(3), pp. 155–168.
Widjanarko, W. et al. (2024) ‘Pelatihan Akuntansi Dan Perpajakan Untuk Pedagang Usaha Mikro Dan Kecil Di Pulau Tidung Kabupaten Kepulauan Seribu”’, Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), pp. 648–654.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Raihan Fatsa Alfarizi, Affan Miftakhur Royan, Hasbg Ashidiq, Ega Radiansyah, Etty Zuliawanti Zed

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.