Pengaruh Kinerja Karyawan dan Kualitas Pelayanan pada Kedai Janji Jiwa Galuh Mas Terhadap Kepuasan Konsumen di Kalangan Mahasiswa Manajemen UBP Karawang
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Abstract
The aim of this research is to determine and analyze the influence of employee performance and service quality on coffee shop consumer satisfaction janji jiwa galuh mas karawang. The method used in this research is descriptive quantitative. In this study the sample size was taken with 30 respondents. Data was taken using a questionnaire which was measured using a Likert scale. The research results show that high employee performance and good service quality can increase consumer satisfaction, and have a big influence on the success of the coffee business. These findings indicate that high employee performance and good service quality can increase consumer satisfaction and have several practical consequences. First, management must focus on training and developing employees to ensure they have the skills necessary to provide satisfactory service. Second, it is important to set high and consistent service standards. Lastly, this research emphasizes that customer satisfaction is a key factor in the success of a coffee business.
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