Analisis Perbandingan Tingkat Kunjungan Pelanggan dan Kepuasan Pelanggan Terhadap Pendapatan Babershop (Studi pada Babershop Captain dan Babershop IXO Shavencut Cikarang Kab. Bekasi)
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Abstract
This study aims to analyze the comparison of customer visit rates and customer satisfaction with revenue at Captain Barbershop and IXO ShaveNcut Barbershop in Cikarang, Bekasi Regency. This research employs a quantitative approach using regression analysis to evaluate the influence of these variables on the revenue of each barbershop. Data were gathered through interviews, questionnaires, and documentation from a sample of 50 customers who had used the services of both barbershops. The findings reveal a significant difference in both customer visit rates and satisfaction levels between Captain Barbershop and IXO ShaveNcut Barbershop. These differences not only affect customer experience but also directly impact the revenue of both barbershops. The conclusions drawn from this study provide valuable insights for barbershop owners to design more effective marketing strategies and improve their service quality. Consequently, these efforts are expected to enhance overall customer satisfaction and ultimately sustainably increase their revenue.
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