The Influence of Financial Literacy, Allowance, Promotion, and Investment Gallery Service Quality on Interest in Saving Stocks

Authors

  • Luthfi Nurul Azizah Universitas Bhayangkara Jakarta Raya
  • Muhammad Richo Rianto Universitas Bhayangkara Jakarta Raya
  • Choiroel Woestho Universitas Bhayangkara Jakarta Raya
  • Eri Bukhari Universitas Bhayangkara Jakarta Raya
  • Wirawan Widjanarko Universitas Bhayangkara Jakarta Raya

Keywords:

Financial Knowledge, Pocket Money, Promotion, Service Quality

Abstract

Interest in saving stocks is a desire for individuals to set aside a portion of their allowance or income for future savings in the form of stocks. Saving stocks are essential to prepare for any eventualities that may occur. This research aims to determine the influence of financial literacy, allowance, promotion, and investment gallery service quality on the interest in saving stocks among FEB 2020 students at Bhayangkara University Jakarta Raya. This study is quantitative in nature, with the subjects being FEB students at Bhayangkara University Jakarta Raya, with a total of 93 respondents. The sample size was determined based on the Slovin formula, resulting in 84 student respondents. The analytical tool used in this research is SmartPLS 4.0. The results indicate that financial literacy, allowance, and service quality do not have a significant influence on individuals' interest in saving stocks. However, promotion has been proven to have a positive and significant impact on the interest in saving stocks with a confidence level of 95% (α = 0.05). This suggests that promotion can be a crucial factor influencing individuals' decisions to start or increase investments in stocks.

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Published

2024-02-12

How to Cite

Azizah, L. N., Rianto, M. R., Woestho, C., Bukhari, E., & Widjanarko, W. (2024). The Influence of Financial Literacy, Allowance, Promotion, and Investment Gallery Service Quality on Interest in Saving Stocks. BUSINESS: Scientific Journal of Business and Entrepreneurship, 2(2), 69–83. Retrieved from http://journal.csspublishing.com/index.php/business/article/view/649