Enhancing Consumer Purchase Decisions: The Impact of Service Quality on Seblak Ikhtiar Business Owners
Keywords:
MSMEs, Training, Development, Employee Competency, Field VisitsAbstract
Micro, Small, and Medium Enterprises (MSMEs) are one of the key pillars of Indonesia's economy. In this context, the Seblak Ikhtiar MSME faces challenges in improving human resource quality through employee training and development. This research aims to analyze the role of training and development in enhancing employee competencies at Seblak Ikhtiar MSME. The study was conducted using a qualitative method with a case study approach, including observation, in-depth interviews, and field visits. The main focus of the research is to explore training strategies, development methods, and their impact on improving employee competencies in the culinary business environment. The findings are expected to provide both theoretical and practical contributions to understanding the importance of investing in human resources through training and development at the MSME level. With improved employee competencies, it is hoped that Seblak Ikhtiar MSME can enhance its competitiveness, productivity, and business sustainability.
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