Decision-Making Regarding the Marketing Strategies of PT Telkomsel

Authors

  • Asima Marianda Cantika Sibarani Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Aurelia Azzahra Putri Indra Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Rusdi Hidayat N Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Indah Respati Kusumasari Universitas Pembangunan Nasional “Veteran” Jawa Timur

Keywords:

Strategy, Marketing, Sales, Business, Telkomsel

Abstract

This research examines the impact of marketing strategy decisions at PT. Telkomsel, focusing on how the company's marketing division develops sustainable strategies. The study aims to understand the factors influencing these decisions and their effects on overall company performance. Data were collected through descriptive research with a qualitative approach, primarily using a literature review of relevant journals and previous articles. The findings reveal that PT. Telkomsel considers multiple factors when making marketing decisions, and each product marketed has its own unique advantages, which influence the marketing strategies employed. The research highlights that these decisions are based on a thorough company analysis, which in turn contributes to building a positive company image and increasing customer loyalty. These marketing strategies not only impact sales but also enhance the relationship between Telkomsel and its customers, as well as the broader public. 

 

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Published

2024-11-13

How to Cite

Sibarani, A. M. C., Indra, A. A. P., Rusdi Hidayat N, & Kusumasari, I. R. (2024). Decision-Making Regarding the Marketing Strategies of PT Telkomsel. BUSINESS: Scientific Journal of Business and Entrepreneurship, 2(2), 108–118. Retrieved from http://journal.csspublishing.com/index.php/business/article/view/1009